Tag Archives: web presence

5 Internet Marketing Vitals for Doctors & Surgeons

internet marketing doctors surgeonsInternet marketing is a very impactful avenue that has immense patient-acquisition potential for doctors and surgeons. Online platforms like search engines, social media, and various other web properties allow surgeons and medical practices to connect with target patients who are actively search for specific medical services.

The evolving and ever-changing consumer behaviors and increasing awareness of the web’s efficiency has made internet marketing a vital tool for these professionals. For those who are still behind on leveraging Internet marketing and the vast opportunities for optimization and exposure, below are five essential Internet marketing vitals for doctors and surgeons.

1. Getting Set-up on Google+

Google+ is a great place to connect with your target patients, both from a search and social standpoint. Like other social media platforms, you can share blog posts, photos, and other content designed for marketing purposes.

Google+ has more than 10 million users and this number keeps on increasing. This makes it an important place for doctors and surgeons to join and connect with their clients and the potential customers. Google+

All you need is to set up a Google account and then sign into Google+. Once you log into Google+, click to create profile for your practice and complete all of the details. Your Google+ profile gives you an opportunity to introduce your business to the audience in this platform.

Doctors and surgeons can verify their local page or website to help their businesses appear across related Google searches. Google will use the information you provide to local queries made by potential customers. When it comes to local search, Google+ is perhaps one of the most valuable assets for Internet marketing.

2. Having a Responsive Web Presence

According to a recent study, mobile users account for more than 70 percent of your business email opens. More than 2 billion users are also expected to be using internet via mobile devices. In addition, Google has indicated that mobile searches have surpassed those done via computer. With all these information, it’s therefore necessary to ensure that your website is responsive and mobile-friendly. Mobile web users will quickly click away from websites that take long to load on the mobile devices. This means having a responsive website is no longer a trend, It’s a must!

A responsive website design should be able to wrap and adapt to a current screen size viewed by the user. If you’re using a smartphone, the website will appear a little different when opened on a desktop computer or laptop. Investing in a responsive design will take into consideration the interaction that makes your website easier through acknowledging and integrating things such as touch screen and other mobile aided navigation. In short, responsive web presence optimization is perhaps the most important component to managing a successful website in today’s digital age.

3. Engaging in Social MediaSocial Media

Social media posts can help to drive targeted traffic to your website. Doctors and surgeons can place landing pages of their businesses on different social platforms such Facebook, Twitter, Google+, Pinterest, LinkedIn, etc., to increase the number of visitors to their website.

Social media is also a great place to build relationship with your current and future clients. Twitter and instagram have become the cool places to interact with the audience, which helps to increase the customer base. You can also respond to your clients problems faster using social media platform.

4. Leveraging Search Marketing

Search marketing has two parts: organic search engine optimization (or SEO) and Pay Per Click advertising. Targeting certain keywords for SEO can help improve the search engine visibility of your web properties, thus helping to increase in-market traffic coming to your practice. SEO for doctors and surgeons is a very in-depth strategy that involves both on-site and off-site variables.

search marketing seo ppc

Image credit: OptimizedSurgeons.com

Pay Per Click (PPC) advertising enables you to attract specific leads that you want by bidding on keywords using an advertising model. That means people who have clicked on your PPC ads might be searching for very specific practices or healthcare services you’re offering. To get these leads, you need to strategically develop an AdWords campaign to have your ads appear in Google search for the right keywords and locations associated with your practice.

5. Implementing an Ongoing Content Strategy

A content strategy helps the business to give a consistent and compelling story about their products and services. The content should layout the connection between the content and business goals. For any business to succeed in online marketing, it must continue generating content about its products and service by posting regular videos, articles and blog posts to various social media platforms.

Redefining Your SEO Strategy with Web Presence Optimization

web presenceWeb presence optimization has become a buzzword in SEO and Internet marketing community. As SEO best practices gradually continue to grow in comprehension and complexity, success with search marketing requires a more all-encompassing approach to building a trustworthy and prominent online brand.

An online business needs to generate traffic to thrive and succeed. Traffic is vital in building awareness about the existence of a given website. It’s the key factor in reaching out to your intended audience. The process of identifying and reaching your target market is the start of income generation for your business. This is when specialized SEO services that embrace the practices of web presence optimization come into the picture.

Web Presence Optimization: Building Brands for Long-Term Successweb presence optimization

Before you hire SEO services to help out in your business promotion, take note that there are two main goals that you must aim for. The short term goal for search engine optimization is to attract traffic and establish your customer base. Meanwhile, the long-term goal for hiring SEO solution services is to build your reputation as an online business through web presence optimization.

You need to start on getting people to visit your website and search engine optimization can help you achieve that. There are some online marketing techniques that you can use to make your website known to as many web users as possible. It would be best to use a combination of these techniques instead of relying on a few specific techniques to generate effective results.

Taking a Multi-Faceted Approach to SEO

Using a combination of SEO techniques is the only guarantee that your site will be listed among thousands of other similar sites on Yahoo or Google. It is important that you can get listed on top search engines because this is where you can get the majority of traffic to your website from. Also, most websites aim to reach the first page of the search engine results whenever a web user performs a search using a given keyword. This is where keyword optimization will play a huge factor in boosting online exposure for your site.SEO Strategy

The next step is to focus on using search engine optimization to become a leader in your niche. Finding high-quality SEO services that also include web presence optimization (such as those of Web Presence Group) is crucial in building a well-reputed brand. Once you have established a prominent position, then customers will turn to your business if they are looking for a specific product or service.

SEO services have benefited both small and large business firms. Indeed, it has enabled all types of businesses to remain competitive without necessarily spending thousands of dollars per year on advertising. The best part with search engine optimization is that you can target local or global market. As a result, you’re strategy is not only increasing traffic to your website but also increasing your conversion rate.

Small business owners or those who only have a limited budget to spare can benefit from affordable SEO packages. If you can find a service that will meet your business requirements but offer their Internet marketing and SEO services at a low-cost rate, then it will help to boost the amount of profits that you can make.

Make sure you invest in cost-efficient and specialized SEO services with web presence optimization and expand your business. It is not enough that you can get affordable services, but make sure that those services fit the needs of your business to maximize benefits.