Tag Archives: web design

5 Internet Marketing Vitals for Doctors & Surgeons

internet marketing doctors surgeonsInternet marketing is a very impactful avenue that has immense patient-acquisition potential for doctors and surgeons. Online platforms like search engines, social media, and various other web properties allow surgeons and medical practices to connect with target patients who are actively search for specific medical services.

The evolving and ever-changing consumer behaviors and increasing awareness of the web’s efficiency has made internet marketing a vital tool for these professionals. For those who are still behind on leveraging Internet marketing and the vast opportunities for optimization and exposure, below are five essential Internet marketing vitals for doctors and surgeons.

1. Getting Set-up on Google+

Google+ is a great place to connect with your target patients, both from a search and social standpoint. Like other social media platforms, you can share blog posts, photos, and other content designed for marketing purposes.

Google+ has more than 10 million users and this number keeps on increasing. This makes it an important place for doctors and surgeons to join and connect with their clients and the potential customers. Google+

All you need is to set up a Google account and then sign into Google+. Once you log into Google+, click to create profile for your practice and complete all of the details. Your Google+ profile gives you an opportunity to introduce your business to the audience in this platform.

Doctors and surgeons can verify their local page or website to help their businesses appear across related Google searches. Google will use the information you provide to local queries made by potential customers. When it comes to local search, Google+ is perhaps one of the most valuable assets for Internet marketing.

2. Having a Responsive Web Presence

According to a recent study, mobile users account for more than 70 percent of your business email opens. More than 2 billion users are also expected to be using internet via mobile devices. In addition, Google has indicated that mobile searches have surpassed those done via computer. With all these information, it’s therefore necessary to ensure that your website is responsive and mobile-friendly. Mobile web users will quickly click away from websites that take long to load on the mobile devices. This means having a responsive website is no longer a trend, It’s a must!

A responsive website design should be able to wrap and adapt to a current screen size viewed by the user. If you’re using a smartphone, the website will appear a little different when opened on a desktop computer or laptop. Investing in a responsive design will take into consideration the interaction that makes your website easier through acknowledging and integrating things such as touch screen and other mobile aided navigation. In short, responsive web presence optimization is perhaps the most important component to managing a successful website in today’s digital age.

3. Engaging in Social MediaSocial Media

Social media posts can help to drive targeted traffic to your website. Doctors and surgeons can place landing pages of their businesses on different social platforms such Facebook, Twitter, Google+, Pinterest, LinkedIn, etc., to increase the number of visitors to their website.

Social media is also a great place to build relationship with your current and future clients. Twitter and instagram have become the cool places to interact with the audience, which helps to increase the customer base. You can also respond to your clients problems faster using social media platform.

4. Leveraging Search Marketing

Search marketing has two parts: organic search engine optimization (or SEO) and Pay Per Click advertising. Targeting certain keywords for SEO can help improve the search engine visibility of your web properties, thus helping to increase in-market traffic coming to your practice. SEO for doctors and surgeons is a very in-depth strategy that involves both on-site and off-site variables.

search marketing seo ppc

Image credit: OptimizedSurgeons.com

Pay Per Click (PPC) advertising enables you to attract specific leads that you want by bidding on keywords using an advertising model. That means people who have clicked on your PPC ads might be searching for very specific practices or healthcare services you’re offering. To get these leads, you need to strategically develop an AdWords campaign to have your ads appear in Google search for the right keywords and locations associated with your practice.

5. Implementing an Ongoing Content Strategy

A content strategy helps the business to give a consistent and compelling story about their products and services. The content should layout the connection between the content and business goals. For any business to succeed in online marketing, it must continue generating content about its products and service by posting regular videos, articles and blog posts to various social media platforms.

Peoria’s New Dynamic Duo for Web Marketing Solutions

OIC Group has worked hard to become one of the leading web design companies in Peoria, Illinois. After about 14 years of specializing in SEO-friendly websites, this web design and development company has now taken a different approach where it now focuses specifically on providing SEO and internet marketing solutions.peoria web design partnership

This new focus comes in form of OIC Group coming together with a new Peoria web design and software development branch of Facet Technologies, Inc known as Facet Web Tech. This coming together of these two companies is intended to provide a specialized suite of web marketing solutions to the local Peoria business community. As a result of this dynamic duo, the clients who are served by these two companies can leverage more specialized and support-driven solutions to meet their needs.

Helping to Grow the Digital Economy of Peoria, IL

facet web tech design peoria ilFacet Tech and OIC Group have a long standing reputation in this area since they have worked together on different projects over the years. However, they did not provide the exactly same services and therefore they just complimented each other.

In fact, they have been serving as valuable assets to each other since they have been refereeing new clients to each other when it comes to provision of the specialized services. However, this new partnership between Facet’s Peoria web design company and OIC’s SEO and Internet marketing team now means that the companies will be working together as a single company with an objective of ensuring they provide better services.

OIC Group Web Design Peoria ilThis new partnership is expected to create more energy in web related services in Peoria. This is mainly attributed to that the duo will be sharing expertise in website design and a number of internet marketing channels such as PPC advertising, SEO, content marketing and social media marketing.

As a result of this partnership the clients who rely on these companies for provision of the different services will now be getting better and customized services. This is anticipated to make the partnership not only popular, but one of the biggest in this area.

Creative, Responsive Web Design Meets Advanced SEO & Internet Marketing

The partnership between OIC Group and the Peoria web design branch, Facet Web Tech, is playing a two fold role. One of these roles is that OIC is unveiling a new internet market and SEO program that is meant to promote the Facet Tech’s Peoria software development and web design solutions. The second role is that OIC has is acting as referral source. This is mainly because most of the companies in this area still come to OIC to get quality web design services.

OIC will therefore have to pass the clients who come for Peoria web design services of Facet Tech. On the other hand, the clients who come to Web Tech for internet marketing needs will be passed on to the OIC Group. This will significantly benefit the two factions while at the same time improving the value of the services to clients.

The announcement of this partnership has created a lot of excitement in Peoria especially amongst the clients who are served by these companies. The fact that OIC Group will not be focusing on web design anymore means that the clients who were getting these services from OIC Group can now expect to get even better services from Facet Web Tech since it is the one that will be handling web design side of the different projects.

Furthermore, the fact that OIC now focuses mainly on specialized SEO and internet marketing solutions means that the clients will get more value in provision of these services. Therefore, OIC Group and Facet Web Tech coming together has a lot of benefits to both the companies and also to the Peoria’s web community.