Tag Archives: strategy

5 Internet Marketing Vitals for Doctors & Surgeons

internet marketing doctors surgeonsInternet marketing is a very impactful avenue that has immense patient-acquisition potential for doctors and surgeons. Online platforms like search engines, social media, and various other web properties allow surgeons and medical practices to connect with target patients who are actively search for specific medical services.

The evolving and ever-changing consumer behaviors and increasing awareness of the web’s efficiency has made internet marketing a vital tool for these professionals. For those who are still behind on leveraging Internet marketing and the vast opportunities for optimization and exposure, below are five essential Internet marketing vitals for doctors and surgeons.

1. Getting Set-up on Google+

Google+ is a great place to connect with your target patients, both from a search and social standpoint. Like other social media platforms, you can share blog posts, photos, and other content designed for marketing purposes.

Google+ has more than 10 million users and this number keeps on increasing. This makes it an important place for doctors and surgeons to join and connect with their clients and the potential customers. Google+

All you need is to set up a Google account and then sign into Google+. Once you log into Google+, click to create profile for your practice and complete all of the details. Your Google+ profile gives you an opportunity to introduce your business to the audience in this platform.

Doctors and surgeons can verify their local page or website to help their businesses appear across related Google searches. Google will use the information you provide to local queries made by potential customers. When it comes to local search, Google+ is perhaps one of the most valuable assets for Internet marketing.

2. Having a Responsive Web Presence

According to a recent study, mobile users account for more than 70 percent of your business email opens. More than 2 billion users are also expected to be using internet via mobile devices. In addition, Google has indicated that mobile searches have surpassed those done via computer. With all these information, it’s therefore necessary to ensure that your website is responsive and mobile-friendly. Mobile web users will quickly click away from websites that take long to load on the mobile devices. This means having a responsive website is no longer a trend, It’s a must!

A responsive website design should be able to wrap and adapt to a current screen size viewed by the user. If you’re using a smartphone, the website will appear a little different when opened on a desktop computer or laptop. Investing in a responsive design will take into consideration the interaction that makes your website easier through acknowledging and integrating things such as touch screen and other mobile aided navigation. In short, responsive web presence optimization is perhaps the most important component to managing a successful website in today’s digital age.

3. Engaging in Social MediaSocial Media

Social media posts can help to drive targeted traffic to your website. Doctors and surgeons can place landing pages of their businesses on different social platforms such Facebook, Twitter, Google+, Pinterest, LinkedIn, etc., to increase the number of visitors to their website.

Social media is also a great place to build relationship with your current and future clients. Twitter and instagram have become the cool places to interact with the audience, which helps to increase the customer base. You can also respond to your clients problems faster using social media platform.

4. Leveraging Search Marketing

Search marketing has two parts: organic search engine optimization (or SEO) and Pay Per Click advertising. Targeting certain keywords for SEO can help improve the search engine visibility of your web properties, thus helping to increase in-market traffic coming to your practice. SEO for doctors and surgeons is a very in-depth strategy that involves both on-site and off-site variables.

search marketing seo ppc

Image credit: OptimizedSurgeons.com

Pay Per Click (PPC) advertising enables you to attract specific leads that you want by bidding on keywords using an advertising model. That means people who have clicked on your PPC ads might be searching for very specific practices or healthcare services you’re offering. To get these leads, you need to strategically develop an AdWords campaign to have your ads appear in Google search for the right keywords and locations associated with your practice.

5. Implementing an Ongoing Content Strategy

A content strategy helps the business to give a consistent and compelling story about their products and services. The content should layout the connection between the content and business goals. For any business to succeed in online marketing, it must continue generating content about its products and service by posting regular videos, articles and blog posts to various social media platforms.

3 Vital SEO Tools for Actionable Insights & Strategy Development

When it comes to competitive search markets and aggressive SEO strategies, utilizing the right set of tools is essential to be a contending player. Being equipped with the right SEO tools provides the intelligence needed to garner actionable insights and develop honest strategies that actually generate better rankings.

Instead of suggesting a few good SEO tools to use, in this post we focus on the general types of tools that are critical for competitive SEO efforts. The following are three types of SEO tools that are vital for actionable insights and strategy development.SEO Perfect Company

1. Website Optimization Tools

Web optimization is a critical task in the process of web development and web maintenance. However, it is often overlooked by most webmasters. A well-optimized website ranks high in the search engines. Website optimization tools include Pingdom Tools (for site speed testing) and Optimizely (for A/B testing and personalization), among others. Website optimization tools aid in analyzing site loading speed and other on-site performance metrics.

Websites that load faster can encourage the visitor to stay on that site and navigate it more. Slow sites can scare away visitors and potential buyers. Website optimization and analytic tools help calculate the size of a page, downtime, and its composition.

Additionally, these tools are also critical in helping website owners as well as website optimization companies understand when a site is down or when a transaction is broken or slow. Ideally, uptime matters a lot. When a site is not readily available, then it translates to brand damage, low sales and the worst of it—low search engine ranking.

2. Backlink Checking Tools

Currently, SEO revolves around link building. This includes all aspects of SEO, spanning from ecommerce and enterprise SEO to local SEO for plastic surgeons. The best way one can make their site stand out prominently in the search engines. In the current SEO world, more than 95% of the successful online marketers focus on quality backlinks.

Backlink Checker Tools are therefore the most critical SEO software tools one can utilize in enhancing traffic sources. Backlink tools are essential in auditing domain’s backlink profile and the distribution of anchor text. Some of these tools include Open Site Explorer, SEO Spyglass, and Majestic, among others.

Ideally, no single marketer should be content with backlinks. The secret is to use as many of them as possible. Search engines try to level their playing field of all websites. It is therefore pretty simple for one to manipulate links to a web page to get higher site ranking. A quality backlink is a secret and a hallmark of having a good SEO. It is the first step every marketer should consider in improving their search results.

3. Analytics & Site Performance Tools

These are other critical tools for enhancing SEO. Google Analytics and site optimization tools aid in improving the performance of a site, applications and other offline marketing strategies. It is the best way to turn customer insights into action for one’s business.

These tools are also critical in assessing a variety of site metrics such as time on site, traffic, top pages or content and bounce rates and much more. Google Analytics tools allow one to customize the content on their site in case they are not contented with their current performance. Perhaps, it is the best way one can gain complete freedom into their site.

Businesses that aspire to create unique brands for their products and services can utilize these tools. Traffic monitoring and conversion rates become pretty simple with these tools. Moreover, low bounce rate is also associated with a greater percentage of satisfied customers in a website.