Tag Archives: marketing

5 Internet Marketing Vitals for Doctors & Surgeons

internet marketing doctors surgeonsInternet marketing is a very impactful avenue that has immense patient-acquisition potential for doctors and surgeons. Online platforms like search engines, social media, and various other web properties allow surgeons and medical practices to connect with target patients who are actively search for specific medical services.

The evolving and ever-changing consumer behaviors and increasing awareness of the web’s efficiency has made internet marketing a vital tool for these professionals. For those who are still behind on leveraging Internet marketing and the vast opportunities for optimization and exposure, below are five essential Internet marketing vitals for doctors and surgeons.

1. Getting Set-up on Google+

Google+ is a great place to connect with your target patients, both from a search and social standpoint. Like other social media platforms, you can share blog posts, photos, and other content designed for marketing purposes.

Google+ has more than 10 million users and this number keeps on increasing. This makes it an important place for doctors and surgeons to join and connect with their clients and the potential customers. Google+

All you need is to set up a Google account and then sign into Google+. Once you log into Google+, click to create profile for your practice and complete all of the details. Your Google+ profile gives you an opportunity to introduce your business to the audience in this platform.

Doctors and surgeons can verify their local page or website to help their businesses appear across related Google searches. Google will use the information you provide to local queries made by potential customers. When it comes to local search, Google+ is perhaps one of the most valuable assets for Internet marketing.

2. Having a Responsive Web Presence

According to a recent study, mobile users account for more than 70 percent of your business email opens. More than 2 billion users are also expected to be using internet via mobile devices. In addition, Google has indicated that mobile searches have surpassed those done via computer. With all these information, it’s therefore necessary to ensure that your website is responsive and mobile-friendly. Mobile web users will quickly click away from websites that take long to load on the mobile devices. This means having a responsive website is no longer a trend, It’s a must!

A responsive website design should be able to wrap and adapt to a current screen size viewed by the user. If you’re using a smartphone, the website will appear a little different when opened on a desktop computer or laptop. Investing in a responsive design will take into consideration the interaction that makes your website easier through acknowledging and integrating things such as touch screen and other mobile aided navigation. In short, responsive web presence optimization is perhaps the most important component to managing a successful website in today’s digital age.

3. Engaging in Social MediaSocial Media

Social media posts can help to drive targeted traffic to your website. Doctors and surgeons can place landing pages of their businesses on different social platforms such Facebook, Twitter, Google+, Pinterest, LinkedIn, etc., to increase the number of visitors to their website.

Social media is also a great place to build relationship with your current and future clients. Twitter and instagram have become the cool places to interact with the audience, which helps to increase the customer base. You can also respond to your clients problems faster using social media platform.

4. Leveraging Search Marketing

Search marketing has two parts: organic search engine optimization (or SEO) and Pay Per Click advertising. Targeting certain keywords for SEO can help improve the search engine visibility of your web properties, thus helping to increase in-market traffic coming to your practice. SEO for doctors and surgeons is a very in-depth strategy that involves both on-site and off-site variables.

search marketing seo ppc

Image credit: OptimizedSurgeons.com

Pay Per Click (PPC) advertising enables you to attract specific leads that you want by bidding on keywords using an advertising model. That means people who have clicked on your PPC ads might be searching for very specific practices or healthcare services you’re offering. To get these leads, you need to strategically develop an AdWords campaign to have your ads appear in Google search for the right keywords and locations associated with your practice.

5. Implementing an Ongoing Content Strategy

A content strategy helps the business to give a consistent and compelling story about their products and services. The content should layout the connection between the content and business goals. For any business to succeed in online marketing, it must continue generating content about its products and service by posting regular videos, articles and blog posts to various social media platforms.

Redefining Your SEO Strategy with Web Presence Optimization

web presenceWeb presence optimization has become a buzzword in SEO and Internet marketing community. As SEO best practices gradually continue to grow in comprehension and complexity, success with search marketing requires a more all-encompassing approach to building a trustworthy and prominent online brand.

An online business needs to generate traffic to thrive and succeed. Traffic is vital in building awareness about the existence of a given website. It’s the key factor in reaching out to your intended audience. The process of identifying and reaching your target market is the start of income generation for your business. This is when specialized SEO services that embrace the practices of web presence optimization come into the picture.

Web Presence Optimization: Building Brands for Long-Term Successweb presence optimization

Before you hire SEO services to help out in your business promotion, take note that there are two main goals that you must aim for. The short term goal for search engine optimization is to attract traffic and establish your customer base. Meanwhile, the long-term goal for hiring SEO solution services is to build your reputation as an online business through web presence optimization.

You need to start on getting people to visit your website and search engine optimization can help you achieve that. There are some online marketing techniques that you can use to make your website known to as many web users as possible. It would be best to use a combination of these techniques instead of relying on a few specific techniques to generate effective results.

Taking a Multi-Faceted Approach to SEO

Using a combination of SEO techniques is the only guarantee that your site will be listed among thousands of other similar sites on Yahoo or Google. It is important that you can get listed on top search engines because this is where you can get the majority of traffic to your website from. Also, most websites aim to reach the first page of the search engine results whenever a web user performs a search using a given keyword. This is where keyword optimization will play a huge factor in boosting online exposure for your site.SEO Strategy

The next step is to focus on using search engine optimization to become a leader in your niche. Finding high-quality SEO services that also include web presence optimization (such as those of Web Presence Group) is crucial in building a well-reputed brand. Once you have established a prominent position, then customers will turn to your business if they are looking for a specific product or service.

SEO services have benefited both small and large business firms. Indeed, it has enabled all types of businesses to remain competitive without necessarily spending thousands of dollars per year on advertising. The best part with search engine optimization is that you can target local or global market. As a result, you’re strategy is not only increasing traffic to your website but also increasing your conversion rate.

Small business owners or those who only have a limited budget to spare can benefit from affordable SEO packages. If you can find a service that will meet your business requirements but offer their Internet marketing and SEO services at a low-cost rate, then it will help to boost the amount of profits that you can make.

Make sure you invest in cost-efficient and specialized SEO services with web presence optimization and expand your business. It is not enough that you can get affordable services, but make sure that those services fit the needs of your business to maximize benefits.

Peoria’s New Dynamic Duo for Web Marketing Solutions

OIC Group has worked hard to become one of the leading web design companies in Peoria, Illinois. After about 14 years of specializing in SEO-friendly websites, this web design and development company has now taken a different approach where it now focuses specifically on providing SEO and internet marketing solutions.peoria web design partnership

This new focus comes in form of OIC Group coming together with a new Peoria web design and software development branch of Facet Technologies, Inc known as Facet Web Tech. This coming together of these two companies is intended to provide a specialized suite of web marketing solutions to the local Peoria business community. As a result of this dynamic duo, the clients who are served by these two companies can leverage more specialized and support-driven solutions to meet their needs.

Helping to Grow the Digital Economy of Peoria, IL

facet web tech design peoria ilFacet Tech and OIC Group have a long standing reputation in this area since they have worked together on different projects over the years. However, they did not provide the exactly same services and therefore they just complimented each other.

In fact, they have been serving as valuable assets to each other since they have been refereeing new clients to each other when it comes to provision of the specialized services. However, this new partnership between Facet’s Peoria web design company and OIC’s SEO and Internet marketing team now means that the companies will be working together as a single company with an objective of ensuring they provide better services.

OIC Group Web Design Peoria ilThis new partnership is expected to create more energy in web related services in Peoria. This is mainly attributed to that the duo will be sharing expertise in website design and a number of internet marketing channels such as PPC advertising, SEO, content marketing and social media marketing.

As a result of this partnership the clients who rely on these companies for provision of the different services will now be getting better and customized services. This is anticipated to make the partnership not only popular, but one of the biggest in this area.

Creative, Responsive Web Design Meets Advanced SEO & Internet Marketing

The partnership between OIC Group and the Peoria web design branch, Facet Web Tech, is playing a two fold role. One of these roles is that OIC is unveiling a new internet market and SEO program that is meant to promote the Facet Tech’s Peoria software development and web design solutions. The second role is that OIC has is acting as referral source. This is mainly because most of the companies in this area still come to OIC to get quality web design services.

OIC will therefore have to pass the clients who come for Peoria web design services of Facet Tech. On the other hand, the clients who come to Web Tech for internet marketing needs will be passed on to the OIC Group. This will significantly benefit the two factions while at the same time improving the value of the services to clients.

The announcement of this partnership has created a lot of excitement in Peoria especially amongst the clients who are served by these companies. The fact that OIC Group will not be focusing on web design anymore means that the clients who were getting these services from OIC Group can now expect to get even better services from Facet Web Tech since it is the one that will be handling web design side of the different projects.

Furthermore, the fact that OIC now focuses mainly on specialized SEO and internet marketing solutions means that the clients will get more value in provision of these services. Therefore, OIC Group and Facet Web Tech coming together has a lot of benefits to both the companies and also to the Peoria’s web community.

How to Optimize Your Webpages for Better SEO

SEO is all about making few small yet significant modifications to webpages to enhance keyword relevancy and user experience. When you view these small modifications individually, they might seem like an incremental improvement, but when you combine them with other forms of optimization (i.e. conversion rate optimization [CRO]), they will have a noticeable effect on your site users’ experience and overall performance in the organic search results.better seo optimization

Below are few SEO techniques, that when combined, can increase the value of your webpages. Lets jump right in.

Make Use of Schema Markup

The ultimate goal of SEO is not to cheat the search engines, but to create a great and seamless user experience. This means you have to communicate with search engines and inform them of your intentions so that they can be able to give a recommendation about your site whenever a user tries to search for something.

The best way to effectively that is by integrating Schema markup. Schema is a kind of microdata that makes it easier for search engines to interpret the information on your web page effectively. Integrating schema markup can lead to higher click through rates by up to 30%. Schema is not used as a ranking signal, but it can be able to improve your website rich snippets, thereby helping it to appear more prominently in SERPs. This is especially the case with online stores who integrate Product Schema for better ecommerce SEO.

Practice SEO Copywriting

Creating useful yet keyword relevant copy is more likely going to influence your site more than any other factor discussed here. Users will know good content by seeing it at first glance, and they are more likely going to direct other to look at it. So you should create a unique content and services that no other site is offering.

For example, you can write an original piece of information based on detailed research and break it into a new story. But it is imperative to create content aimed at your users, not search engines. Design your site in a way will make your sites easily accessible to search engines thereby producing better results. A good resource is this SEO copywriter’s blog.

Keep Your Site Organized & Intuitive

It is always very important to organize your content in such a manner that your visitor will make sense where about your services, where it begins and where it ends. Breaking your content into divisions will help users access the content they want but most of all it is important to include a call to action to spur your visitors into action.

Be creative with a call to action and be sure to test one against another to see which is more effective. This will ultimately result in more conversions. For example, you can test whether ‘add to shopping cart’ CTA is sometimes better than ‘buy now!’ These practice of conversion rate optimization will improve the user experience of your site, and ultimately contribute to the optimization of your company’s web presence.

Optimize The Images of Your Site

Images generate tons of traffic from Google images for example. They all have an ALT attribute which allows you to specify alternative keyword text for the image if it cannot be shown for whatever reason. But before you upload it to your site you may need to pick a descriptive file name, preferably the one you want your image to rank for. This practice of image SEO/optimization will help a lot in your search engine rankings.

Incorporate Reviews & Testimonials

More than 70% of buyers are always looking for reviews on online products or forums before making any purchase. This means that if you do not incorporate these reviews on your site you are missing a large percentage of potential customers.

It is very easy for review page to be at the top of search engine than selling page. Product reviews keep our page ‘alive’ by bringing search engines back more often. But you may need to have a control of these reviews since they can also harm your online business if not monitored.

It is important to keep SEO top of mind, but that not enough, you need to follow the best practices. Ignoring some of these minor practices of SEO will not only leave your site a mess but also will prevent you from fully maximizing your return on your investments.

German Bliss Unveils Online Lawn Mower Parts Store

german bliss logoGerman Bliss Equipment has called Central Illinois home for nearly 75 years. The company is a foothold in the community and is well-known among residents. Throughout its existence, German Bliss has sold lawn mowers, excavators, and other equipment to businesses and consumers alike. Its operations has always included selling replacement parts for such equipment, too.

Now German Bliss is expanding outside of the Central Illinois area by launching an online replacement parts store. In the future, people and businesses around the country can take advantage of the company’s excellent service and inventory.

german bliss online parts store

An Overview Of German Bliss’s Online Parts Store

With this online parts website, German Bliss can now deliver replacement lawn mower parts and other items around the country. Central Illinois residents are used to purchasing these items directly from the company’s warehouse. That’s now possible from the comfort of one’s home, regardless of location. German Bliss stocks a large selection of replacement parts for excavators, lawn mowers, and other landscaping equipment. Plus, items that aren’t available in stock can be custom ordered whenever necessary.

Why Choose German Bliss for Replacement Parts Online?

There are many reasons why customers are loyal to German Bliss when needing quick and reliable replacement parts online. Below are a few of the primary reasons why so many people prefer German Bliss has their source for Bush Hog lawn mower and rotary cutter parts online.

#1 Focus on Customer Services & Support

Since starting its operations, German Bliss has pushed one thing above all else: excellent customer service. Representatives for the company are always courteous and highly knowledgeable of the industry. Such qualities extend to the website, and the same team is running this online replacement parts portal. Customers don’t have to worry about the quality of service that they’ll receive here. On top of that, vast knowledge and expertise backs each and every team member for German Bliss. Authority isn’t an issue here.

Massive Inventory of Equipment & Lawn Mower Parts

replacement lawn mower parts deliveryPotential customers won’t have to worry about inventory and selection, either. German Bliss stocks every replacement part imaginable for landscaping and other equipment, from the smallest to the largest parts.

Whenever a given item isn’t available, the company’s representatives will custom order those parts within a business day and get them sent out soon afterward. That essentially means that German Bliss carries an infinite inventory that evolves to meet customers’ needs and demands as time goes on.

Easy Online Parts Ordering

Placing an order through German Bliss couldn’t be easier. Customers can find the parts they need based upon the equipment that needs servicing. On the site, they’ll find basic diagrams of each part or collection of parts. Items are then added to the cart, and customers can checkout within minutes after finding their items. German Bliss is dedicated to charging reasonable and competitive rates for shipping, and customers won’t have to wait too long for items to arrive on their doorsteps.

German Bliss: A Secure Online Store You Can Trust

The online parts store for German Bliss is open and available for access right now. Previous and potential customers alike shouldn’t hesitate to browse the website and place an order. By heading online, German Bliss is extending its operations and providing excellent service to even more customers. Many companies, even well-established ones, tend to lose some of their luster by moving online, but German Bliss is taking its prior dedication and commitment to satisfying customers onto the Web. As a result, customers are assured that they’ll receive excellent service, fast shipping, and an unbeatable selection of parts.

You can visit the company’s East Peoria headquarters by following the address information below, or contact them via phone or online.

German-Bliss Equipment
215 Fairlane Dr
East Peoria IL 61611
Phone: 309-694-3700
Phone: 1-800-728-4734