SEO is all about making few small yet significant modifications to webpages to enhance keyword relevancy and user experience. When you view these small modifications individually, they might seem like an incremental improvement, but when you combine them with other forms of optimization (i.e. conversion rate optimization [CRO]), they will have a noticeable effect on your site users’ experience and overall performance in the organic search results.
Below are few SEO techniques, that when combined, can increase the value of your webpages. Lets jump right in.
Make Use of Schema Markup
The ultimate goal of SEO is not to cheat the search engines, but to create a great and seamless user experience. This means you have to communicate with search engines and inform them of your intentions so that they can be able to give a recommendation about your site whenever a user tries to search for something.
The best way to effectively that is by integrating Schema markup. Schema is a kind of microdata that makes it easier for search engines to interpret the information on your web page effectively. Integrating schema markup can lead to higher click through rates by up to 30%. Schema is not used as a ranking signal, but it can be able to improve your website rich snippets, thereby helping it to appear more prominently in SERPs. This is especially the case with online stores who integrate Product Schema for better ecommerce SEO.
Practice SEO Copywriting
Creating useful yet keyword relevant copy is more likely going to influence your site more than any other factor discussed here. Users will know good content by seeing it at first glance, and they are more likely going to direct other to look at it. So you should create a unique content and services that no other site is offering.
For example, you can write an original piece of information based on detailed research and break it into a new story. But it is imperative to create content aimed at your users, not search engines. Design your site in a way will make your sites easily accessible to search engines thereby producing better results. A good resource is this SEO copywriter’s blog.
Keep Your Site Organized & Intuitive
It is always very important to organize your content in such a manner that your visitor will make sense where about your services, where it begins and where it ends. Breaking your content into divisions will help users access the content they want but most of all it is important to include a call to action to spur your visitors into action.
Be creative with a call to action and be sure to test one against another to see which is more effective. This will ultimately result in more conversions. For example, you can test whether ‘add to shopping cart’ CTA is sometimes better than ‘buy now!’ These practice of conversion rate optimization will improve the user experience of your site, and ultimately contribute to the optimization of your company’s web presence.
Optimize The Images of Your Site
Images generate tons of traffic from Google images for example. They all have an ALT attribute which allows you to specify alternative keyword text for the image if it cannot be shown for whatever reason. But before you upload it to your site you may need to pick a descriptive file name, preferably the one you want your image to rank for. This practice of image SEO/optimization will help a lot in your search engine rankings.
Incorporate Reviews & Testimonials
More than 70% of buyers are always looking for reviews on online products or forums before making any purchase. This means that if you do not incorporate these reviews on your site you are missing a large percentage of potential customers.
It is very easy for review page to be at the top of search engine than selling page. Product reviews keep our page ‘alive’ by bringing search engines back more often. But you may need to have a control of these reviews since they can also harm your online business if not monitored.
It is important to keep SEO top of mind, but that not enough, you need to follow the best practices. Ignoring some of these minor practices of SEO will not only leave your site a mess but also will prevent you from fully maximizing your return on your investments.