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5 Internet Marketing Vitals for Doctors & Surgeons

internet marketing doctors surgeonsInternet marketing is a very impactful avenue that has immense patient-acquisition potential for doctors and surgeons. Online platforms like search engines, social media, and various other web properties allow surgeons and medical practices to connect with target patients who are actively search for specific medical services.

The evolving and ever-changing consumer behaviors and increasing awareness of the web’s efficiency has made internet marketing a vital tool for these professionals. For those who are still behind on leveraging Internet marketing and the vast opportunities for optimization and exposure, below are five essential Internet marketing vitals for doctors and surgeons.

1. Getting Set-up on Google+

Google+ is a great place to connect with your target patients, both from a search and social standpoint. Like other social media platforms, you can share blog posts, photos, and other content designed for marketing purposes.

Google+ has more than 10 million users and this number keeps on increasing. This makes it an important place for doctors and surgeons to join and connect with their clients and the potential customers. Google+

All you need is to set up a Google account and then sign into Google+. Once you log into Google+, click to create profile for your practice and complete all of the details. Your Google+ profile gives you an opportunity to introduce your business to the audience in this platform.

Doctors and surgeons can verify their local page or website to help their businesses appear across related Google searches. Google will use the information you provide to local queries made by potential customers. When it comes to local search, Google+ is perhaps one of the most valuable assets for Internet marketing.

2. Having a Responsive Web Presence

According to a recent study, mobile users account for more than 70 percent of your business email opens. More than 2 billion users are also expected to be using internet via mobile devices. In addition, Google has indicated that mobile searches have surpassed those done via computer. With all these information, it’s therefore necessary to ensure that your website is responsive and mobile-friendly. Mobile web users will quickly click away from websites that take long to load on the mobile devices. This means having a responsive website is no longer a trend, It’s a must!

A responsive website design should be able to wrap and adapt to a current screen size viewed by the user. If you’re using a smartphone, the website will appear a little different when opened on a desktop computer or laptop. Investing in a responsive design will take into consideration the interaction that makes your website easier through acknowledging and integrating things such as touch screen and other mobile aided navigation. In short, responsive web presence optimization is perhaps the most important component to managing a successful website in today’s digital age.

3. Engaging in Social MediaSocial Media

Social media posts can help to drive targeted traffic to your website. Doctors and surgeons can place landing pages of their businesses on different social platforms such Facebook, Twitter, Google+, Pinterest, LinkedIn, etc., to increase the number of visitors to their website.

Social media is also a great place to build relationship with your current and future clients. Twitter and instagram have become the cool places to interact with the audience, which helps to increase the customer base. You can also respond to your clients problems faster using social media platform.

4. Leveraging Search Marketing

Search marketing has two parts: organic search engine optimization (or SEO) and Pay Per Click advertising. Targeting certain keywords for SEO can help improve the search engine visibility of your web properties, thus helping to increase in-market traffic coming to your practice. SEO for doctors and surgeons is a very in-depth strategy that involves both on-site and off-site variables.

search marketing seo ppc

Image credit: OptimizedSurgeons.com

Pay Per Click (PPC) advertising enables you to attract specific leads that you want by bidding on keywords using an advertising model. That means people who have clicked on your PPC ads might be searching for very specific practices or healthcare services you’re offering. To get these leads, you need to strategically develop an AdWords campaign to have your ads appear in Google search for the right keywords and locations associated with your practice.

5. Implementing an Ongoing Content Strategy

A content strategy helps the business to give a consistent and compelling story about their products and services. The content should layout the connection between the content and business goals. For any business to succeed in online marketing, it must continue generating content about its products and service by posting regular videos, articles and blog posts to various social media platforms.

Redefining Your SEO Strategy with Web Presence Optimization

web presenceWeb presence optimization has become a buzzword in SEO and Internet marketing community. As SEO best practices gradually continue to grow in comprehension and complexity, success with search marketing requires a more all-encompassing approach to building a trustworthy and prominent online brand.

An online business needs to generate traffic to thrive and succeed. Traffic is vital in building awareness about the existence of a given website. It’s the key factor in reaching out to your intended audience. The process of identifying and reaching your target market is the start of income generation for your business. This is when specialized SEO services that embrace the practices of web presence optimization come into the picture.

Web Presence Optimization: Building Brands for Long-Term Successweb presence optimization

Before you hire SEO services to help out in your business promotion, take note that there are two main goals that you must aim for. The short term goal for search engine optimization is to attract traffic and establish your customer base. Meanwhile, the long-term goal for hiring SEO solution services is to build your reputation as an online business through web presence optimization.

You need to start on getting people to visit your website and search engine optimization can help you achieve that. There are some online marketing techniques that you can use to make your website known to as many web users as possible. It would be best to use a combination of these techniques instead of relying on a few specific techniques to generate effective results.

Taking a Multi-Faceted Approach to SEO

Using a combination of SEO techniques is the only guarantee that your site will be listed among thousands of other similar sites on Yahoo or Google. It is important that you can get listed on top search engines because this is where you can get the majority of traffic to your website from. Also, most websites aim to reach the first page of the search engine results whenever a web user performs a search using a given keyword. This is where keyword optimization will play a huge factor in boosting online exposure for your site.SEO Strategy

The next step is to focus on using search engine optimization to become a leader in your niche. Finding high-quality SEO services that also include web presence optimization (such as those of Web Presence Group) is crucial in building a well-reputed brand. Once you have established a prominent position, then customers will turn to your business if they are looking for a specific product or service.

SEO services have benefited both small and large business firms. Indeed, it has enabled all types of businesses to remain competitive without necessarily spending thousands of dollars per year on advertising. The best part with search engine optimization is that you can target local or global market. As a result, you’re strategy is not only increasing traffic to your website but also increasing your conversion rate.

Small business owners or those who only have a limited budget to spare can benefit from affordable SEO packages. If you can find a service that will meet your business requirements but offer their Internet marketing and SEO services at a low-cost rate, then it will help to boost the amount of profits that you can make.

Make sure you invest in cost-efficient and specialized SEO services with web presence optimization and expand your business. It is not enough that you can get affordable services, but make sure that those services fit the needs of your business to maximize benefits.

3 Vital SEO Tools for Actionable Insights & Strategy Development

When it comes to competitive search markets and aggressive SEO strategies, utilizing the right set of tools is essential to be a contending player. Being equipped with the right SEO tools provides the intelligence needed to garner actionable insights and develop honest strategies that actually generate better rankings.

Instead of suggesting a few good SEO tools to use, in this post we focus on the general types of tools that are critical for competitive SEO efforts. The following are three types of SEO tools that are vital for actionable insights and strategy development.SEO Perfect Company

1. Website Optimization Tools

Web optimization is a critical task in the process of web development and web maintenance. However, it is often overlooked by most webmasters. A well-optimized website ranks high in the search engines. Website optimization tools include Pingdom Tools (for site speed testing) and Optimizely (for A/B testing and personalization), among others. Website optimization tools aid in analyzing site loading speed and other on-site performance metrics.

Websites that load faster can encourage the visitor to stay on that site and navigate it more. Slow sites can scare away visitors and potential buyers. Website optimization and analytic tools help calculate the size of a page, downtime, and its composition.

Additionally, these tools are also critical in helping website owners as well as website optimization companies understand when a site is down or when a transaction is broken or slow. Ideally, uptime matters a lot. When a site is not readily available, then it translates to brand damage, low sales and the worst of it—low search engine ranking.

2. Backlink Checking Tools

Currently, SEO revolves around link building. This includes all aspects of SEO, spanning from ecommerce and enterprise SEO to local SEO for plastic surgeons. The best way one can make their site stand out prominently in the search engines. In the current SEO world, more than 95% of the successful online marketers focus on quality backlinks.

Backlink Checker Tools are therefore the most critical SEO software tools one can utilize in enhancing traffic sources. Backlink tools are essential in auditing domain’s backlink profile and the distribution of anchor text. Some of these tools include Open Site Explorer, SEO Spyglass, and Majestic, among others.

Ideally, no single marketer should be content with backlinks. The secret is to use as many of them as possible. Search engines try to level their playing field of all websites. It is therefore pretty simple for one to manipulate links to a web page to get higher site ranking. A quality backlink is a secret and a hallmark of having a good SEO. It is the first step every marketer should consider in improving their search results.

3. Analytics & Site Performance Tools

These are other critical tools for enhancing SEO. Google Analytics and site optimization tools aid in improving the performance of a site, applications and other offline marketing strategies. It is the best way to turn customer insights into action for one’s business.

These tools are also critical in assessing a variety of site metrics such as time on site, traffic, top pages or content and bounce rates and much more. Google Analytics tools allow one to customize the content on their site in case they are not contented with their current performance. Perhaps, it is the best way one can gain complete freedom into their site.

Businesses that aspire to create unique brands for their products and services can utilize these tools. Traffic monitoring and conversion rates become pretty simple with these tools. Moreover, low bounce rate is also associated with a greater percentage of satisfied customers in a website.

How to Optimize Your Webpages for Better SEO

SEO is all about making few small yet significant modifications to webpages to enhance keyword relevancy and user experience. When you view these small modifications individually, they might seem like an incremental improvement, but when you combine them with other forms of optimization (i.e. conversion rate optimization [CRO]), they will have a noticeable effect on your site users’ experience and overall performance in the organic search results.better seo optimization

Below are few SEO techniques, that when combined, can increase the value of your webpages. Lets jump right in.

Make Use of Schema Markup

The ultimate goal of SEO is not to cheat the search engines, but to create a great and seamless user experience. This means you have to communicate with search engines and inform them of your intentions so that they can be able to give a recommendation about your site whenever a user tries to search for something.

The best way to effectively that is by integrating Schema markup. Schema is a kind of microdata that makes it easier for search engines to interpret the information on your web page effectively. Integrating schema markup can lead to higher click through rates by up to 30%. Schema is not used as a ranking signal, but it can be able to improve your website rich snippets, thereby helping it to appear more prominently in SERPs. This is especially the case with online stores who integrate Product Schema for better ecommerce SEO.

Practice SEO Copywriting

Creating useful yet keyword relevant copy is more likely going to influence your site more than any other factor discussed here. Users will know good content by seeing it at first glance, and they are more likely going to direct other to look at it. So you should create a unique content and services that no other site is offering.

For example, you can write an original piece of information based on detailed research and break it into a new story. But it is imperative to create content aimed at your users, not search engines. Design your site in a way will make your sites easily accessible to search engines thereby producing better results. A good resource is this SEO copywriter’s blog.

Keep Your Site Organized & Intuitive

It is always very important to organize your content in such a manner that your visitor will make sense where about your services, where it begins and where it ends. Breaking your content into divisions will help users access the content they want but most of all it is important to include a call to action to spur your visitors into action.

Be creative with a call to action and be sure to test one against another to see which is more effective. This will ultimately result in more conversions. For example, you can test whether ‘add to shopping cart’ CTA is sometimes better than ‘buy now!’ These practice of conversion rate optimization will improve the user experience of your site, and ultimately contribute to the optimization of your company’s web presence.

Optimize The Images of Your Site

Images generate tons of traffic from Google images for example. They all have an ALT attribute which allows you to specify alternative keyword text for the image if it cannot be shown for whatever reason. But before you upload it to your site you may need to pick a descriptive file name, preferably the one you want your image to rank for. This practice of image SEO/optimization will help a lot in your search engine rankings.

Incorporate Reviews & Testimonials

More than 70% of buyers are always looking for reviews on online products or forums before making any purchase. This means that if you do not incorporate these reviews on your site you are missing a large percentage of potential customers.

It is very easy for review page to be at the top of search engine than selling page. Product reviews keep our page ‘alive’ by bringing search engines back more often. But you may need to have a control of these reviews since they can also harm your online business if not monitored.

It is important to keep SEO top of mind, but that not enough, you need to follow the best practices. Ignoring some of these minor practices of SEO will not only leave your site a mess but also will prevent you from fully maximizing your return on your investments.