Tag Archives: doctors

5 Internet Marketing Vitals for Doctors & Surgeons

internet marketing doctors surgeonsInternet marketing is a very impactful avenue that has immense patient-acquisition potential for doctors and surgeons. Online platforms like search engines, social media, and various other web properties allow surgeons and medical practices to connect with target patients who are actively search for specific medical services.

The evolving and ever-changing consumer behaviors and increasing awareness of the web’s efficiency has made internet marketing a vital tool for these professionals. For those who are still behind on leveraging Internet marketing and the vast opportunities for optimization and exposure, below are five essential Internet marketing vitals for doctors and surgeons.

1. Getting Set-up on Google+

Google+ is a great place to connect with your target patients, both from a search and social standpoint. Like other social media platforms, you can share blog posts, photos, and other content designed for marketing purposes.

Google+ has more than 10 million users and this number keeps on increasing. This makes it an important place for doctors and surgeons to join and connect with their clients and the potential customers. Google+

All you need is to set up a Google account and then sign into Google+. Once you log into Google+, click to create profile for your practice and complete all of the details. Your Google+ profile gives you an opportunity to introduce your business to the audience in this platform.

Doctors and surgeons can verify their local page or website to help their businesses appear across related Google searches. Google will use the information you provide to local queries made by potential customers. When it comes to local search, Google+ is perhaps one of the most valuable assets for Internet marketing.

2. Having a Responsive Web Presence

According to a recent study, mobile users account for more than 70 percent of your business email opens. More than 2 billion users are also expected to be using internet via mobile devices. In addition, Google has indicated that mobile searches have surpassed those done via computer. With all these information, it’s therefore necessary to ensure that your website is responsive and mobile-friendly. Mobile web users will quickly click away from websites that take long to load on the mobile devices. This means having a responsive website is no longer a trend, It’s a must!

A responsive website design should be able to wrap and adapt to a current screen size viewed by the user. If you’re using a smartphone, the website will appear a little different when opened on a desktop computer or laptop. Investing in a responsive design will take into consideration the interaction that makes your website easier through acknowledging and integrating things such as touch screen and other mobile aided navigation. In short, responsive web presence optimization is perhaps the most important component to managing a successful website in today’s digital age.

3. Engaging in Social MediaSocial Media

Social media posts can help to drive targeted traffic to your website. Doctors and surgeons can place landing pages of their businesses on different social platforms such Facebook, Twitter, Google+, Pinterest, LinkedIn, etc., to increase the number of visitors to their website.

Social media is also a great place to build relationship with your current and future clients. Twitter and instagram have become the cool places to interact with the audience, which helps to increase the customer base. You can also respond to your clients problems faster using social media platform.

4. Leveraging Search Marketing

Search marketing has two parts: organic search engine optimization (or SEO) and Pay Per Click advertising. Targeting certain keywords for SEO can help improve the search engine visibility of your web properties, thus helping to increase in-market traffic coming to your practice. SEO for doctors and surgeons is a very in-depth strategy that involves both on-site and off-site variables.

search marketing seo ppc

Image credit: OptimizedSurgeons.com

Pay Per Click (PPC) advertising enables you to attract specific leads that you want by bidding on keywords using an advertising model. That means people who have clicked on your PPC ads might be searching for very specific practices or healthcare services you’re offering. To get these leads, you need to strategically develop an AdWords campaign to have your ads appear in Google search for the right keywords and locations associated with your practice.

5. Implementing an Ongoing Content Strategy

A content strategy helps the business to give a consistent and compelling story about their products and services. The content should layout the connection between the content and business goals. For any business to succeed in online marketing, it must continue generating content about its products and service by posting regular videos, articles and blog posts to various social media platforms.

New Jersey Spine Surgeon Earns “Jersey Choice Top Doctors” Award

Although many individuals buffer pain with drugs or a chiropractic adjustment, many should see a spine surgeon after experiencing spinal trauma from falling or being in an accident. Any localized pain that lasts over six weeks (despite the application of typical remedies like rest and painkillers,) warrants a visit to a spine specialist.spine surgeons new jersey

If you are losing sleep, cannot sit properly, or do normal everyday things without bearing excruciating back pain, then it may be best to pay a visit to a specialized spine surgeon.

There are a number of qualified orthopedic surgeons who specialize in back problems, but few as dedicated to the science and giving patients a better quality of life than Dr. Joshua Rovner. Dr. Joshua Rovner is a qualified spine surgeon who has studied at State University of New York Downstate, completed his residency at the Albert Einstein College of Medicine in New York City and did his fellowship at the Twin Cities Spine Center in Minneapolis.

About Dr. Joshua Rovner of New Jersey

top spine surgeons new jerseyDr. Rovner employs cutting edge technologies in treating spinal conditions and has been known to be an innovative, progressive surgeon. His practice is affiliated with Englewood Hospital & Med Ctr., Hackensack University Medical Center and Jersey City Medical Center.

Over the years, the medical fraternity and patients have recognized Dr. Rovner for his outstanding work. Dr. Rovner has been awarded Patient’s Choice three times. He has been honored and recognized for being a compassionate doctor and recently, he was awarded the “Jersey Choice Top Doctors” honor in 2015 by New Jersey Monthly.

A Proponent of Non-Surgical Techniques

Although he is a spine and orthopedic surgeon, Dr. Rover is a proponent of non-surgical techniques; he is still the foremost specialist in progressive spine and orthopedic techniques that uses laser surgical treatments and robotics spinal surgery. Patients who come for help at his practice are all treated as special cases regardless of how minor or major their individual problems might turn out to be and he makes sure that they have all the information they need. This is why he is loved and highly regarded by all and why he has won this award and will keep winning for his dedication and passion.

An estimated 80% of people in America suffer or will suffer from some form of back pain. The problem can be attributed to either degeneration as a result of age or degeneration caused by overuse, injury or excessive strain. Not all back pain can be fixed with rest and medications sometimes; the pain is a symptom of something more serious and if unchecked, could lead to serious damage of the spine, which protects a lot of sensitive nerves. It is important to care for your back.

When to See a Spine Surgeon Back Pain

Some people think of back pain as a muscular issue, something a good massage could alleviate but the truth is, back pain is deeper than muscle pain, it involves nerve and tissue. When you consider how intricate the structure of the spine is, think about the intricacy of the nerves. When you are suffering from back problems there is so much that your family doctor or general practitioner can do, eventually you will need to see a spine surgeon.

If your interested in learning more about Dr. Joshua Rovner, one of the top spine surgeons in New Jersey, then visit or contact his practice at:

Progressive Spine & Orthopaedics,
440 Curry Avenue, Suite A
Englewood, NJ 07631
Phone: (201) 227-1299
NewJerseySpineSurgeon.com