When it comes to competitive search markets and aggressive SEO strategies, utilizing the right set of tools is essential to be a contending player. Being equipped with the right SEO tools provides the intelligence needed to garner actionable insights and develop honest strategies that actually generate better rankings.
Instead of suggesting a few good SEO tools to use, in this post we focus on the general types of tools that are critical for competitive SEO efforts. The following are three types of SEO tools that are vital for actionable insights and strategy development.
1. Website Optimization Tools
Web optimization is a critical task in the process of web development and web maintenance. However, it is often overlooked by most webmasters. A well-optimized website ranks high in the search engines. Website optimization tools include Pingdom Tools (for site speed testing) and Optimizely (for A/B testing and personalization), among others. Website optimization tools aid in analyzing site loading speed and other on-site performance metrics.
Websites that load faster can encourage the visitor to stay on that site and navigate it more. Slow sites can scare away visitors and potential buyers. Website optimization and analytic tools help calculate the size of a page, downtime, and its composition.
Additionally, these tools are also critical in helping website owners as well as website optimization companies understand when a site is down or when a transaction is broken or slow. Ideally, uptime matters a lot. When a site is not readily available, then it translates to brand damage, low sales and the worst of it—low search engine ranking.
2. Backlink Checking Tools
Currently, SEO revolves around link building. This includes all aspects of SEO, spanning from ecommerce and enterprise SEO to local SEO for plastic surgeons. The best way one can make their site stand out prominently in the search engines. In the current SEO world, more than 95% of the successful online marketers focus on quality backlinks.
Backlink Checker Tools are therefore the most critical SEO software tools one can utilize in enhancing traffic sources. Backlink tools are essential in auditing domain’s backlink profile and the distribution of anchor text. Some of these tools include Open Site Explorer, SEO Spyglass, and Majestic, among others.
Ideally, no single marketer should be content with backlinks. The secret is to use as many of them as possible. Search engines try to level their playing field of all websites. It is therefore pretty simple for one to manipulate links to a web page to get higher site ranking. A quality backlink is a secret and a hallmark of having a good SEO. It is the first step every marketer should consider in improving their search results.
3. Analytics & Site Performance Tools
These are other critical tools for enhancing SEO. Google Analytics and site optimization tools aid in improving the performance of a site, applications and other offline marketing strategies. It is the best way to turn customer insights into action for one’s business.
These tools are also critical in assessing a variety of site metrics such as time on site, traffic, top pages or content and bounce rates and much more. Google Analytics tools allow one to customize the content on their site in case they are not contented with their current performance. Perhaps, it is the best way one can gain complete freedom into their site.
Businesses that aspire to create unique brands for their products and services can utilize these tools. Traffic monitoring and conversion rates become pretty simple with these tools. Moreover, low bounce rate is also associated with a greater percentage of satisfied customers in a website.